Aberrant PR

Capital School of English, who provide English courses in Bournemouth have just updated their website with LexisClick Online Marketing. Especially with the meteoric growth of YouTube and video in general, there was a very definite need to embrace a new initiative, therefore Capital approached a number of local Web companies to redevelop their site. After some analysis LexisClick Online Marketing based in Melbury House, Bournemouth were chosen to undertake the work.

“Working with Capital School on a project like this is very rewarding, as it is such a responsive industry dealing with many enquiries from different countries we had to ensure the site was easy to navigate” – commented Stephen Bavister, MD at LexisClick Online Marketing. “Additionally it was important for us to ensure that visitors would be keen to return to return to the site and refer it to others”.

What was also important from Capital’s point of view was that with the large numbers of students looking to improve English language skills overseas was that the overall experience would be a good one. Yet, with some having limited language understanding, the problem initially was how to convey that without having to translate the site into over 20 languages which was unfortunately outside the budget at this point.

Well the enhancement of the Gallery certainly played a major part, with students able to review numerous pictures from previous years which immediately gave them an impression of the enjoyment and variety of activities available to them at Capital School of English.

Spencer Fordham, MD of the School added – “Although not the largest English school in Bournemouth we do like to convey a family atmosphere which we believe is born out by the photos and videos that the students can view online”. He continued – “It was also important to maintain a fresh look as it is a competitive market especially in Bournemouth where there are over 40 language schools where students can come and learn English”.

Already the effects of the new site are being felt with an increase in enquiries and new visitors to the site have increased by over 50% year on year. Certainly Capital is making strong gains through the internet and is seen as the way forward to engage with overseas students. Although relatively young Capital School of English is keen to expand its offering and has for the second year increased its capacity at the Arts Institute where they operate Summer Courses for Juniors who want to learn English in Bournemouth.

All this is good news for employment in Bournemouth too as Capital’s workforce almost doubles from 12 members of staff to 22 during the busy summer period. Already though the school is looking ahead to the September term and building links with agents across the world to bring more students to Bournemouth to improve their English language skills.

Author Bio:

LexisClick – a search engine optimisation company and online marketing company specialising in SEO, PPC campaign management, web design and email marketing for fast growing companies.

Lexisclick Online Marketing can help you turn your website numbers into useful information that will help you manage and improve your business. Visit http://www.lexisclick.com/ for more details.

Contact Details:

LexisClick Online Marketing

Melbury House

1-3 Oxford Road

Bournemouth

Dorset

BH8 8ES

Phone: 01202 961336

Web: http://www.lexisclick.com/

For many women who might be classed as a ‘fuller figure’ the high street choice in plus size lingerie, swimwear and shapewear can be somewhat limited and this is certainly an area where the internet has been able to assist. One company that has embraced the web is UpperCup an online plus size lingerie supplier who have been in the business since 2003 supplying ‘larger cup’ sized customers with a range of bras and associated products.

Reaching such a diverse audience has, on the internet, needed the use of specialist online advertising especially Adwords or PPC (Pay Per Click) to capture the attention across a wide range of possible search areas where competition is serious. UpperCup approached LexisClick Online Marketing after their results from their current agency did not appear to be producing the returns that they should have been.

Stephen Bavister MD LexisClick explains “We (LexisClick), after some in depth analysis, where able to ‘significantly improve turnover’ resulting in a 20% increase in sales in two months whilst halving the costs in one month. We are now looking to improve upon this with additional SEO (Search Engine Optimisation) work on the site that will ensure that UpperCup are upper most in all women’s minds when it comes to searching for that exclusive larger cup size. He continued “Adwords can seem like a quick and easy option to get to the top of Google but it has to be watched constantly as costs can easily escalate and strip out any profit. We would always advocate a balanced approach to Adwords and where possible also consider the longer term steady growth that SEO brings”.

UpperCup are certainly now reaping the rewards of LexisClick’s Online Marketing endeavours and are looking forward to a growing demand for their range of plus size bras, lingerie and swimwear for the larger busted woman.

Author Bio:

LexisClick – a search engine optimisation company and online marketing company specialising in SEO, PPC campaign management, web design and email marketing for fast growing companies.

Lexisclick Online Marketing can help you turn your website numbers into useful information that will help you manage and improve your business. Visit http://www.lexisclick.com for more details.

Contact Details:

LexisClick Online Marketing

Melbury House

1-3 Oxford Road

Bournemouth

Dorset

BH8 8ES

Phone: 01202 961336

Web: http://www.lexisclick.com/