Fashion

For many women who might be classed as a ‘fuller figure’ the high street choice in plus size lingerie, swimwear and shapewear can be somewhat limited and this is certainly an area where the internet has been able to assist. One company that has embraced the web is UpperCup an online plus size lingerie supplier who have been in the business since 2003 supplying ‘larger cup’ sized customers with a range of bras and associated products.

Reaching such a diverse audience has, on the internet, needed the use of specialist online advertising especially Adwords or PPC (Pay Per Click) to capture the More >