For many women who might be classed as a ‘fuller figure’ the high street choice in plus size lingerie, swimwear and shapewear can be somewhat limited and this is certainly an area where the internet has been able to assist. One company that has embraced the web is UpperCup an online plus size lingerie supplier who have been in the business since 2003 supplying ‘larger cup’ sized customers with a range of bras and associated products.

 

Reaching such a diverse audience has, on the internet, needed the use of specialist online advertising especially Adwords or PPC (Pay Per Click) to capture the attention across a wide range of possible search areas where competition is serious. UpperCup approached LexisClick Online Marketing after their results from their current agency did not appear to be producing the returns that they should have been.

 

Stephen Bavister MD LexisClick explains “We (LexisClick), after some in depth analysis, where able to ‘significantly improve turnover’ resulting in a 20% increase in sales in two months whilst halving the costs in one month. We are now looking to improve upon this with additional SEO (Search Engine Optimisation) work on the site that will ensure that UpperCup are upper most in all women’s minds when it comes to searching for that exclusive larger cup size. He continued “Adwords can seem like a quick and easy option to get to the top of Google but it has to be watched constantly as costs can easily escalate and strip out any profit. We would always advocate a balanced approach to Adwords and where possible also consider the longer term steady growth that SEO brings”.

 

UpperCup are certainly now reaping the rewards of LexisClick’s Online Marketing endeavours and are looking forward to a growing demand for their range of plus size bras, lingerie and swimwear for the larger busted woman.

 

Author Bio:

 

LexisClick – a search engine optimisation company and online marketing company specialising in SEO, PPC campaign management, web design and email marketing for fast growing companies.

 

Lexisclick Online Marketing can help you turn your website numbers into useful information that will help you manage and improve your business. Visit http://www.lexisclick.com for more details.

 

Contact Details:

 

LexisClick Online Marketing

Melbury House

1-3 Oxford Road

Bournemouth

Dorset

BH8 8ES

 

Phone: 01202 961336

Web: http://www.lexisclick.com/

 

Written by: lexisclick on May 28, 2010.

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